OpenBusiness Writing Playbook for Evidence-Labeled AI Company Teardowns

The writing standard for OpenBusiness articles: reader, structure, evidence labels, CTA, and quality checks so each teardown is readable, falsifiable, and reusable.

OpenBusinessWriting PlaybookAI ResearchEvidence

4 min read · 2026-06-02

Reader

The reader is not a finance analyst. They are an AI tool user, founder, operator, developer, investor, or curious builder who wants to understand why a popular AI/product company is valuable.

They do not want a generic company profile. They want the answer to one question:

This product looks hot. Where is the actual business?

House Style

Article Shape

  1. Title
  2. AI123Box metadata
  3. Opening hook: why this company is misunderstood
  4. One-sentence thesis
  5. How it makes money
  6. The business model in one table
  7. What we know, what we infer, what is missing
  8. Stress test
  9. OpenBusiness CTA

CTA Rule

Bad CTA:

OpenBusiness is great. Please star us.

Good CTA:

The point of this teardown is not to sound certain. It is to separate public facts from business assumptions. OpenBusiness is built to generate exactly this kind of evidence-labeled Markdown report.

Quality Bar

Before publishing, check: